Kabann
The Challenge
Kabann designs and builds custom tiny houses. A booming market, but saturated with small players lacking strong identity. Kabann had a great product and zero brand image — no structured logo, inconsistent visuals, indistinguishable communication.
In this market, emotion and the dream of alternative living are the primary purchase triggers. The lack of visual storytelling and structured advertising was a major handicap against competitors already investing in ads.
The challenge: create an identity capturing the tiny house spirit — freedom, nature, minimalism — while building an acquisition system capable of generating qualified leads.
The art direction was built around the word 'Kabann' — cabin in Creole, a nod to the founder's origins and a promise: back to essentials. Clean logo (A-frame roof), fir green palette, natural wood, earth.
The website was designed as a conversion tool: discovery journey, portfolio gallery, qualifying contact form. Print materials — cards, stickers, technical documentation — were designed to work on construction sites and at trade shows alike.
The real shift: targeted Meta Ads and Google Ads campaigns. Crafted visuals, segmented audiences, dedicated landing pages. A structured advertising system that generated an immediate increase in inbound inquiries.
The Approach
Design. Responsive.
An experience designed for every screen — from desktop to mobile, every pixel matters.
The results.
Ongoing support that helped Kabann stand out in a saturated market. The 30% increase in generated leads confirms the effectiveness of the digital and advertising setup.